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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. - Personal Name
Bitner, Mary Jo - Personal Name
Gremler, Dwayne D - Personal Name

Includes bibliographical references and index

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HD9980.5.Z45 HD9980.5.Z45 Main Library Available

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Call Number	HD9980.5.Z45
Publisher	McGraw-Hill/Irwin : New York, N.Y., 2008
Collation	xxviii, 708 p. 26cm
Language	English
ISBN/ISSN	9780071263931

Edition	5th
Subject(s)	Service industries -- Marketing. Professions -- Marketing

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