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Image of Services marketing : people, technology, strategy

Text

Services marketing : people, technology, strategy


Includes bibliographical references and index

Availability

HD9980.5 .L69HD9980.5 .L69Main LibraryAvailable

Detail Information

Call Number
HD9980.5 .L69
Publisher Pearson Prentice Hall : Toronto.,
Collation
xix, 636 pages : illustrations (some color), map,
Language
English
ISBN/ISSN
9780131879287
Edition
Canadian ed
Subject(s)
Marketing -- Management -- Textbooks.
Service industries -- Marketing -- Textbooks
Service industries -- Marketing -- Case studies

Other version/related

No other version available




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