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Marketing research : in a digital information environment


Includes bibliographical references (pages 651-661) and indexes

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HF5415.2 .H258 c1HF5415.2 .H258Main LibraryAvailable
HF5415.2 .H258 c2HF5415.2 .H258Main LibraryAvailable

Detail Information

Call Number
HF5415.2 .H258
Publisher McGraw-Hill Irwin : Boston.,
Collation
xxiv, 690 pages : color illustrations
Language
English
ISBN/ISSN
9780073404707
Edition
4th
Subject(s)
Marketing research.

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No other version available




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