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Marketing management : knowledge and skills


Includes bibliographical references (pages 789-795) and indexes

Availability

HF5415.13 .P387 C1HF5415.13 .P387Main LibraryAvailable
HF5415.13 .P387 C2HF5415.13 .P387Main LibraryAvailable

Detail Information

Call Number
HF5415.13 .P387
Publisher McGraw-Hill/Irwin : Boston :.,
Collation
xvii, 813 pages : illustrations
Language
English
ISBN/ISSN
9780073137636
Edition
8th
Subject(s)
Case studies
Marketing
Management.

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No other version available




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