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Consumer behavior and marketing strategy

Peter, J. Paul. - Personal Name
Olson, Jerry C. - Personal Name

Includes bibliographical references (pages 481-510) and indexes

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HF5415.3 .P468 HF5415.3 .P468 Main Library Available

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Call Number	HF5415.3 .P468
Publisher	Irwin/McGraw-Hill : Boston., 1999
Collation	xxv, 545 pages : illustrations
Language	English
ISBN/ISSN	9780256261905

Edition	5th
Subject(s)	Marketing Consumer behavior

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