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Basic marketing : a global-managerial approach


Includes bibliographical references (pages 743-786) and index

Availability

HF5415.13 .M369 perHF5415.13 .M369 perMain LibraryAvailable

Detail Information

Call Number
HF5415.13 .M369 per
Publisher Irwin/McGraw-Hill, : Boston.,
Collation
xxiv, 791, 31 pages : illustrations
Language
English
ISBN/ISSN
9780072288407
Edition
13th
Subject(s)
Marketing
Management.

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