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Social marketing : influencing behaviors for good

Kotler, Philip - Personal Name
Kotler, Philip. Lee, Nancy - Personal Name

Includes bibliographical references and index

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HF5414 .K67 HF5414 .K67 Main Library Available

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Call Number	HF5414 .K67
Publisher	SAGE : ., 2008
Collation	xii, 444 pages
Language	English
ISBN/ISSN	9781412956475

Edition	3rd
Subject(s)	Social marketing

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