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Image of Integrated marketing communications in advertising and promotion

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Integrated marketing communications in advertising and promotion


Includes bibliographical references and index

Availability

HF5415.123 c1HF5415.123Main LibraryAvailable
HF5415.123 c2HF5415.123Main LibraryAvailable
HF5415.123 c3HF5415.123Main LibraryAvailable

Detail Information

Call Number
HF5415.123
Publisher Thomson/South-Western : Australia ; United Kingdom.,
Collation
629 pages : color illustrations
Language
English
ISBN/ISSN
9780324408089
Edition
7th
Subject(s)
Advertising
Sales promotion
Communication in marketing

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No other version available




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