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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. - Personal Name
Bitner, Mary Jo. - Personal Name
Gremler, Dwayne D. - Personal Name

includes index

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HD 9980.5. Z45 HD 9980.5. Z45 Main Library Available

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Call Number	HD 9980.5. Z45
Publisher	McGraw-Hill/Irwin : London., 2009
Collation	xxviii, 708 pages : illustrations
Language	English
ISBN/ISSN	9780071263931

Edition	5th
Subject(s)	Marketing Service industries Professions

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