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The media handbook : a complete guide to advertising media selection, planning, research, and buying


includes index

Availability

HF5826.5 .K38 c1HF5826.5 .K38Main LibraryAvailable
HF5826.5 .K38 c2HF5826.5 .K38Main LibraryAvailable
HF5826.5 .K38 c3HF5826.5 .K38Main LibraryAvailable
HF5826.5 .K38 c4HF5826.5 .K38Main LibraryAvailable

Detail Information

Call Number
HF5826.5 .K38
Publisher Routledge, : New York :.,
Collation
xii, 232 pages : illustrations (black and white) ;
Language
English
ISBN/ISSN
9780415856720
Edition
5th edition.
Subject(s)
Mass media and business.
Marketing channels.
Advertising media planning.
Marketing channels

Other version/related

No other version available




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