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Advertising and integrated brand promotion
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Includes bibliographical references and indexes.
Availability
| HF5821 .O34 | HF5821 .O34 | Main Library | Available |
Detail Information
| Call Number |
HF5821 .O34
|
|---|---|
| Publisher | Thomson/South-Western, : Mason, Ohio., 2003 |
| Collation |
xxxix, 773 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3
|
| Language |
English
|
| ISBN/ISSN |
9780324113808
|
| Edition |
3rd ed
|
|---|---|
| Subject(s) |
Other version/related
No other version available
