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The media handbook : a complete guide to advertising media selection, planning, research, and buying
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought
Availability
HF5826.5 .K38 | HF5826.5 .K38 | Main Library | Available |
Detail Information
Call Number |
HF5826.5 .K38
|
---|---|
Publisher | Routledge : New York., 2014 |
Collation |
1 online resource (xii, 232 pages).
|
Language |
English
|
ISBN/ISSN |
9780203761854
|
Other version/related
No other version available