APA Style
Fletcher, Alan D., Bowers, Thomas A.,. (1991).
Fundamentals of advertising research (4th ed.).
Belmont, Calif.:
Wadsworth Pub. Co..
Chicago Style
Fletcher, Alan D., Bowers, Thomas A.,.
Fundamentals of advertising research.
4th ed.
Belmont, Calif.:
Wadsworth Pub. Co.,
1991.
Text.
MLA Style
Fletcher, Alan D., Bowers, Thomas A.,.
Fundamentals of advertising research.
4th ed.
Belmont, Calif.:
Wadsworth Pub. Co.,
1991.
Text.
Turabian Style
Fletcher, Alan D., Bowers, Thomas A.,.
Fundamentals of advertising research.
4th ed.
Belmont, Calif.:
Wadsworth Pub. Co.,
1991.
Print.