APA Style
Bovée, Courtland L, Arens, William F. (1992).
Contemporary advertising (4th ed., International student ed.).
Homewood\\:
Ill. : Irwin,.
Chicago Style
Bovée, Courtland L, Arens, William F.
Contemporary advertising.
4th ed., International student ed.
Homewood\\:
Ill. : Irwin,,
1992.
Text.
MLA Style
Bovée, Courtland L, Arens, William F.
Contemporary advertising.
4th ed., International student ed.
Homewood\\:
Ill. : Irwin,,
1992.
Text.
Turabian Style
Bovée, Courtland L, Arens, William F.
Contemporary advertising.
4th ed., International student ed.
Homewood\\:
Ill. : Irwin,,
1992.
Print.