APA Style
Batra, Rajeev., Myers, John G.,, Aaker, David A.. (1996).
Advertising management (5th ed.).
Upper Saddle River, N.J\\\\:
Prentice Hall,.
Chicago Style
Batra, Rajeev., Myers, John G.,, Aaker, David A..
Advertising management.
5th ed.
Upper Saddle River, N.J\\\\:
Prentice Hall,,
1996.
Text.
MLA Style
Batra, Rajeev., Myers, John G.,, Aaker, David A..
Advertising management.
5th ed.
Upper Saddle River, N.J\\\\:
Prentice Hall,,
1996.
Text.
Turabian Style
Batra, Rajeev., Myers, John G.,, Aaker, David A..
Advertising management.
5th ed.
Upper Saddle River, N.J\\\\:
Prentice Hall,,
1996.
Print.