APA Style

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. (2008). Services marketing : integrating customer focus across the firm (5th). New York, N.Y: McGraw-Hill/Irwin.

Chicago Style

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. Services marketing : integrating customer focus across the firm. 5th New York, N.Y: McGraw-Hill/Irwin, 2008. Text.

MLA Style

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. Services marketing : integrating customer focus across the firm. 5th New York, N.Y: McGraw-Hill/Irwin, 2008. Text.

Turabian Style

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. Services marketing : integrating customer focus across the firm. 5th New York, N.Y: McGraw-Hill/Irwin, 2008. Print.