APA Style

Jain, Subhash C.. (1999). Marketing planning & strategy (6th). Cincinnati, Ohio: South-Western College Publishing.

Chicago Style

Jain, Subhash C.. Marketing planning & strategy. 6th Cincinnati, Ohio: South-Western College Publishing, 1999. Text.

MLA Style

Jain, Subhash C.. Marketing planning & strategy. 6th Cincinnati, Ohio: South-Western College Publishing, 1999. Text.

Turabian Style

Jain, Subhash C.. Marketing planning & strategy. 6th Cincinnati, Ohio: South-Western College Publishing, 1999. Print.