APA Style

McDaniel, Carl, Jr., Gates, Roger H.. (2001). Marketing research essentials (3rd). Cincinnati, Ohio: South-Western College Pub..

Chicago Style

McDaniel, Carl, Jr., Gates, Roger H.. Marketing research essentials. 3rd Cincinnati, Ohio: South-Western College Pub., 2001. Text.

MLA Style

McDaniel, Carl, Jr., Gates, Roger H.. Marketing research essentials. 3rd Cincinnati, Ohio: South-Western College Pub., 2001. Text.

Turabian Style

McDaniel, Carl, Jr., Gates, Roger H.. Marketing research essentials. 3rd Cincinnati, Ohio: South-Western College Pub., 2001. Print.