APA Style

Armstrong, Gary, Kotler, Philip.. (2004). Principles of marketing (10th). Upper Saddle River, NJ: Prentice Hall,.

Chicago Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing. 10th Upper Saddle River, NJ: Prentice Hall,, 2004. Text.

MLA Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing. 10th Upper Saddle River, NJ: Prentice Hall,, 2004. Text.

Turabian Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing. 10th Upper Saddle River, NJ: Prentice Hall,, 2004. Print.