APA Style

Peter, J. Paul., Olson, Jerry C.. (1999). Consumer behavior and marketing strategy (5th). Boston: Irwin/McGraw-Hill.

Chicago Style

Peter, J. Paul., Olson, Jerry C.. Consumer behavior and marketing strategy. 5th Boston: Irwin/McGraw-Hill, 1999. Text.

MLA Style

Peter, J. Paul., Olson, Jerry C.. Consumer behavior and marketing strategy. 5th Boston: Irwin/McGraw-Hill, 1999. Text.

Turabian Style

Peter, J. Paul., Olson, Jerry C.. Consumer behavior and marketing strategy. 5th Boston: Irwin/McGraw-Hill, 1999. Print.