APA Style

Armstrong, Gary, Kotler, Philip.. (2004). Principles of marketing : active book version 2.0 . Upper Saddle River, N.J.: Pearson/Prentice Hall,.

Chicago Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing : active book version 2.0. Upper Saddle River, N.J.: Pearson/Prentice Hall,, 2004. Text.

MLA Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing : active book version 2.0. Upper Saddle River, N.J.: Pearson/Prentice Hall,, 2004. Text.

Turabian Style

Armstrong, Gary, Kotler, Philip.. Principles of marketing : active book version 2.0. Upper Saddle River, N.J.: Pearson/Prentice Hall,, 2004. Print.