APA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. (2009).
Basic marketing : a marketing strategy planning approach (17th ed.).
Boston:
McGraw-Hill/Irwin.
Chicago Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th ed.
Boston:
McGraw-Hill/Irwin,
2009.
Text.
MLA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th ed.
Boston:
McGraw-Hill/Irwin,
2009.
Text.
Turabian Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
17th ed.
Boston:
McGraw-Hill/Irwin,
2009.
Print.