APA Style

McDaniel, Carl D., Gates, Roger H. (2010). Marketing research essentials (7th). Chichester: John Wiley & Sons, Inc.,.

Chicago Style

McDaniel, Carl D., Gates, Roger H. Marketing research essentials. 7th Chichester: John Wiley & Sons, Inc.,, 2010. Text.

MLA Style

McDaniel, Carl D., Gates, Roger H. Marketing research essentials. 7th Chichester: John Wiley & Sons, Inc.,, 2010. Text.

Turabian Style

McDaniel, Carl D., Gates, Roger H. Marketing research essentials. 7th Chichester: John Wiley & Sons, Inc.,, 2010. Print.