APA Style

Perreault, William D., McCarthy, E. Jerome. (1999). Basic marketing : a global-managerial approach (13th). Boston: Irwin/McGraw-Hill,.

Chicago Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing : a global-managerial approach. 13th Boston: Irwin/McGraw-Hill,, 1999. Text.

MLA Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing : a global-managerial approach. 13th Boston: Irwin/McGraw-Hill,, 1999. Text.

Turabian Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing : a global-managerial approach. 13th Boston: Irwin/McGraw-Hill,, 1999. Print.