APA Style
Perreault, William D., McCarthy, E. Jerome. (1990).
Basic marketing : a managerial approach (10th).
Homewood, Ill:
IL : Irwin,.
Chicago Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a managerial approach.
10th
Homewood, Ill:
IL : Irwin,,
1990.
Text.
MLA Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a managerial approach.
10th
Homewood, Ill:
IL : Irwin,,
1990.
Text.
Turabian Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a managerial approach.
10th
Homewood, Ill:
IL : Irwin,,
1990.
Print.