APA Style

Richardson, John E.. (1996). Marketing 96/97 (18th). Guilford, Conn.: McGraw-Hill/Dushkin,.

Chicago Style

Richardson, John E.. Marketing 96/97. 18th Guilford, Conn.: McGraw-Hill/Dushkin,, 1996. Text.

MLA Style

Richardson, John E.. Marketing 96/97. 18th Guilford, Conn.: McGraw-Hill/Dushkin,, 1996. Text.

Turabian Style

Richardson, John E.. Marketing 96/97. 18th Guilford, Conn.: McGraw-Hill/Dushkin,, 1996. Print.