APA Style

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. (2010). Essentials of marketing : a marketing strategy planning approach (12th). New York: McGraw-Hill/Irwin.

Chicago Style

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of marketing : a marketing strategy planning approach. 12th New York: McGraw-Hill/Irwin, 2010. Text.

MLA Style

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of marketing : a marketing strategy planning approach. 12th New York: McGraw-Hill/Irwin, 2010. Text.

Turabian Style

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of marketing : a marketing strategy planning approach. 12th New York: McGraw-Hill/Irwin, 2010. Print.