APA Style
Kurtz, David L., Clow, Kenneth E.. (2004).
Services marketing : operation, management, and strategy (2nd).
Cincinnati, Ohio:
Atomic Dog Pub..
Chicago Style
Kurtz, David L., Clow, Kenneth E..
Services marketing : operation, management, and strategy.
2nd
Cincinnati, Ohio:
Atomic Dog Pub.,
2004.
Text.
MLA Style
Kurtz, David L., Clow, Kenneth E..
Services marketing : operation, management, and strategy.
2nd
Cincinnati, Ohio:
Atomic Dog Pub.,
2004.
Text.
Turabian Style
Kurtz, David L., Clow, Kenneth E..
Services marketing : operation, management, and strategy.
2nd
Cincinnati, Ohio:
Atomic Dog Pub.,
2004.
Print.