APA Style

Arens, William F. (2006). Contemporary advertising (10th ed). Boston, Mass: Mcgraw-Hill,.

Chicago Style

Arens, William F. Contemporary advertising. 10th ed Boston, Mass: Mcgraw-Hill,, 2006. Text.

MLA Style

Arens, William F. Contemporary advertising. 10th ed Boston, Mass: Mcgraw-Hill,, 2006. Text.

Turabian Style

Arens, William F. Contemporary advertising. 10th ed Boston, Mass: Mcgraw-Hill,, 2006. Print.