APA Style

O'Guinn, Thomas C, Allen, Chris T, Semenik, Richard J.. (2003). Advertising and integrated brand promotion (3rd ed). Mason, Ohio: Thomson/South-Western,.

Chicago Style

O'Guinn, Thomas C, Allen, Chris T, Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed Mason, Ohio: Thomson/South-Western,, 2003. Text.

MLA Style

O'Guinn, Thomas C, Allen, Chris T, Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed Mason, Ohio: Thomson/South-Western,, 2003. Text.

Turabian Style

O'Guinn, Thomas C, Allen, Chris T, Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed Mason, Ohio: Thomson/South-Western,, 2003. Print.